Portfolio
Projects that shaped how I work.
Three distinct product contexts — each with its own constraints, depth, and technical character.
Ecommerce analytics company
StoreHero
A multi-tenant ecommerce analytics product family focused on profitability, LTV, marketing performance, and integration-heavy merchant workflows.
I am currently working across both the merchant-facing analytics platform and the internal admin tooling, covering product UX, analytics complexity, multi-tenant architecture, and operational depth.
- I work inside a multi-tenant product architecture with store-based tenancy, agency relationships, RBAC, protected routes, and operational tooling.
- I implemented and maintain an MCP server with 20+ tools that lets merchants query their StoreHero analytics from any AI client — Claude Desktop, ChatGPT, or any MCP-compatible tool.
- I contribute across an integration surface spanning Shopify, Meta Ads, Google Ads, TikTok Ads, Klaviyo, GA4, SendGrid, and multiple AWS services.
Product surfaces — 3
Customer product surface
Merchant-facing analytics platform
A B2B SaaS platform that gives ecommerce merchants a unified view of profitability, LTV, and marketing performance across channels.
AI integration surface
MCP server
A Model Context Protocol server that lets merchants query their StoreHero analytics from any AI client — Claude Desktop, ChatGPT, or any MCP-compatible tool.
Operational product surface
Admin dashboard and internal tooling
An internal system for managing stores, agency relationships, sync workflows, feature flags, files, and platform-level operations.