As of June 2019, 4.5 billion people or 58% of the world population are Internet users. On average, people spend 6 hours and 42 minutes online each day.
In North America, 327.6 million people or 89% of the region’s population are using the Internet. They are searching for information, sharing on social media or shopping on e-commerce websites.
According to a survey, less than two-thirds (64%) of small businesses have a website.
Living in the digital world, a website is now a necessity for a business, big or small. If you have a business and don’t have a website, you are probably losing many great opportunities for your business.
Let’s consider TOP 5 main benefits of having a website:
1. ONLINE PRESENCE
These days, the first thing a lot of people do when they hear about a business is to look it up online. If you don’t have a website set up, you might as well not exist for all those potential clients. You need to be able to be found.
2. BUSINESS CREDIBILITY
A well-designed and easy-to-use website can make a start-up business look and perform like a solid company. It gives your business an identity and is virtual proof that it exists. The website is a great way to share your story, your goals and your mission with the audience.
3. PROMOTION
Comparing to “old-school” advertisement methods, such as newspaper ads, flyers, banners, radio, television, etc., digital marketing is less expensive and more effective tool for the promotion of your business. By simply having a website, you can reach thousands of people fast and simple. The more consumers you reach online, the more opportunities you have to make a sale.
4. SHOWCASE OF PRODUCTS & SERVICES
By adding examples of your previous works and testimonials of happy customers, you can demonstrate visitors why your business is unique and how it can help them to solve their problems.
5. ACCESSIBILITY
Website is up and running 24/7/365. You don’t have to give up sleep to reach your customers. Visitors can place an order and contact you via the website’s contact form at any time of day and night, and you can answer them on your own time. Besides, the website increases your productivity because less time is spent explaining product or service details to customers as all this information is available on your website.
Your website is often your customers’ first impression of your brand. That is why you must have a professional website.
Getting started with a professional website for your business doesn’t have to be hard. If you are serious about launching a professional website, then your better option is to work with a professional web developer.
If you need help designing an attractive website that’s optimized for the search engines, has a modern look and feel, it’s time to call in the experts. I would love to help brands like yours to reach new audiences online.